growth

KOLs are overrated

They think they have influence, but often don't

Try working with creators instead

They don't think they have influence, but often do

Empowering growth leaders at @safary 🦁 and /farhackers

learning about web3 growth and marketing • crafting growthchannel.xyz web3meetups.xyz

that's a fair take! it's hard to select KOLs that actually have influence even among those audiences though

so much botting...

I think it also depends on who you're targeting

if the project is targeting farmers and meme coin traders, then surely KOLs is the way to go! 

but if they're targeting someone long term into crypto, who's think before putting their money in a token, then makes sense to target creatooors. 

what say justin?

First major success I had in crypto, the KOL on the project “took me under his wing” took me on all his X spaces, bragged he was SO GOOD that he could EVEN turn me into a KOL, and ignored me repeatedly saying I’m an introvert with a career and life and had no interest in building a following, was only on spaces trying to help the dev and project.  I finally pulled out, two days later the LP was drained as the private keys were on his shared google drive.  Still communicate with the dev, shame his ties to KOL hurt his reputation so much.