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jesse.base.eth 🔵
@jessepollak
try to argue against content coins from first principles. if a video on tiktok has millions of views, it has value. why should a single platform control that value? why shouldn't that value be explicit? why shouldn't the creator benefit from that value? seems good to me.
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Gregarious
@gregarious
I wrote a bit about creator monetization (this is 4 years old!) Most platforms are highly extractive of creators, but the easy mistake to be made is discounting the fully loaded costs of operating your business without those platforms. We're saying pay the creator and the viewer, but what about the other creators that brought those viewers in? Or the viewers that shared to others. Quickly it becomes a massive bookkeeping problem with either fair or arbitrary rules about who gets paid what. Original post is here: https://x.com/gregarious/status/1387063693549084672
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jesse.base.eth 🔵
@jessepollak
yes agreed - right now these platforms are leveraging the network effects they've built to monetize. we can and should build new network effects that creators can benefit from.
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Gregarious
@gregarious
Definitely feels like there are new flows worth exploring. It's tough to say, but in many ways creators can be equally extractive of their audiences. Where we say platform, replace with creators and we see another major problem with the way value flows. Creators have value because we give them our attention but they most often reap the rewards (sponsorships, perks, advertising). The category I have always been most interested in are the partnered pathways where creators worth WITH their audiences to create new opportunities.
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