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jacob
@jacob
when will coinbase mint on base?
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jesse.base.eth 🔵
@jessepollak
they are trying. what I've discovered is it's not lack of intent - it's that the way "ads" are made and produced makes it prohibitive. the entire system that produces these things has entrenched contracts/agreements/IP that make it impossible. we are working to change all this, but takes time and effort
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jesse.base.eth 🔵
@jessepollak
for any ad unit like this, it requires renegotiating from first principles contracts with: - writers - producers - musicians - actors - editors - etc etc etc and requires all of them getting onchain sufficiently to do it. they are doing it, but it's many layers of complex changes of very legacy systems.
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jesse.base.eth 🔵
@jessepollak
so anyways, I agree 100% with you and so does the whole Coinbase production team. just in the middle of a long process translating that intent into reality 💛
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RJ ⚡️🎩🔵↑
@baznocap
Will Q1 earnings mint onchain first?
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xcelencia
@xcelencia
i secured a national campaign and they pay by paper checks - this world is more complex than music biz would be based to fund and create an ad spot w/ onchain creators
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carrrrrlos
@carrrrrlos.eth
Yep, I’ve been part of those contracts. I do believe that once this space is truly understood, all of the above mentioned will hop on board. Could be an opportunity here for a contractual rewrites that can be used by producers, studios and talent alike.
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