spirituality

“To be entirely trapped in mental labels we’ve given to everything is a dreadful limitation.

Everything is absolutely miraculous and mysterious, and when you put a label on it, you think you know what it is — but you don’t, it’s just a mental label.”

— Eckhart Tolle

I think along these lines whenever I hear folks double down on the importance of storytelling and find myself going the other way

🔭🔎 scouting near and far :: thought follower

adding “gentle-coded psyop” to my idiolect now 

aka “sales tactic” too
cf Mad Men

Much higher ROI in examining and reducing the existing stories than to layer more on top

"Story" is just gentle-coded "psyop" methinks