Jay Win
@jaywin
Here’s the one thing I wish I knew before starting on web3 marketing. Market sophistication. Every legendary marketer nails this concept. Understanding this can be the difference between selling peanuts or millions:
1 reply
0 recast
0 reaction
Jay Win
@jaywin
But first, we need to understand this Market sophistication is different from awareness level • Awareness level pertains to an individual prospect. • Market sophistication is the level of knowledge the market has on the topic Let's use an example 👇🏻
1 reply
0 recast
0 reaction
Jay Win
@jaywin
I recently put on some weight and noticed it in the mirror Despite being new to the weight loss market It doesn't mean that the market is unsophisticated The dieting market emerged in 1903. Today, it's one of the most sophisticated markets. With millions of solutions from pills to diet and even injections. Awareness is detached. Market sophistication reflects the 'average' understanding of everyone involved. And there are 5 levels of market sophistication:
1 reply
0 recast
0 reaction
Jay Win
@jaywin
1. Birth of market. Make any claim How to be happy 2. Make the claim bigger than the competition How to be happy in 2 mins 3. Provide a logical mechanism explaining why your claim is achievable Take "X" pill and feel happy in 2 minutes without headaches 4. Develop an enhanced version of the previous mechanism NEW: The "X" Pill boosts serotonin, dopamine, endorphins, and oxytocin, making you happy in 2 minutes without any side effects 5. Skepticism is through the roof. Nobody believes in any mechanism or claims. Advanced marketing strategies have to be deployed here How does this link to web3 marketing? 👇🏻
1 reply
0 recast
0 reaction
Jay Win
@jaywin
Web3 moves fast. Extremely fast. The market goes from the birth of a new market to extremely sophisticated. For NFTs, it was less than 2 years. And... New users entering the market have very low awareness. They have much to learn about market sophistication: how markets move, the cycles, the scams, the grifters, the opportunities, technical terms and more. Often, they feel overwhelmed by the many moving parts. But... This is where the opportunity lies for web3 marketers To elevate awareness. Help their community catch up with the rapidly advancing market. Are you a web3 marketer or founder aiming to: • Grow an audience • Dominate your niche • Build thriving web2/3 communities Follow me to dive into The Library Loop™ strategy → @jaywin
0 reply
0 recast
0 reaction