Here’s the one thing I wish I knew before starting on web3 marketing.

Market sophistication.

Every legendary marketer nails this concept.

Understanding this can be the difference between selling peanuts or millions:

community lead; join the discussion at r/web3marketing

I recently put on some weight and noticed it in the mirror

Despite being new to the weight loss market

It doesn't mean that the market is unsophisticated

The dieting market emerged in 1903.

Today, it's one of the most sophisticated markets.

With millions of solutions from pills to diet and even injections.

Awareness is detached. 

Market sophistication reflects the 'average' understanding of everyone involved.

And there are 5 levels of market sophistication:

1.  Birth of market. Make any claim

How to be happy

2. Make the claim bigger than the competition

How to be happy in 2 mins

3. Provide a logical mechanism explaining why your claim is achievable

Take "X" pill and feel happy in 2 minutes without headaches

4. Develop an enhanced version of the previous mechanism

NEW: The "X" Pill boosts serotonin, dopamine, endorphins, and oxytocin, making you happy in 2 minutes without any side effects

5. Skepticism is through the roof. Nobody believes in any mechanism or claims.

Advanced marketing strategies have to be deployed here 

How does this link to web3 marketing? 👇🏻

Web3 moves fast. Extremely fast.

The market goes from the birth of a new market to extremely sophisticated.

For NFTs, it was less than 2 years. 

And...

New users entering the market have very low awareness. 

They have much to learn about market sophistication: how markets move, the cycles, the scams, the grifters, the opportunities, technical terms and more. 

Often, they feel overwhelmed by the many moving parts. But...

This is where the opportunity lies for web3 marketers

To elevate awareness.

Help their community catch up with the rapidly advancing market.

Are you a web3 marketer or founder aiming to:

• Grow an audience

• Dominate your niche

• Build thriving web2/3 communities

Follow me to dive into The Library Loop™ strategy → @jaywin

But first, we need to understand this

Market sophistication is different from awareness level 

• Awareness level pertains to an individual prospect.
• Market sophistication is the level of knowledge the market has on the topic

Let's use an example 👇🏻