Jay Win
@jaywin
Here’s the one thing I wish I knew before starting on web3 marketing. Market sophistication. Every legendary marketer nails this concept. Understanding this can be the difference between selling peanuts or millions:
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Jay Win
@jaywin
But first, we need to understand this Market sophistication is different from awareness level • Awareness level pertains to an individual prospect. • Market sophistication is the level of knowledge the market has on the topic Let's use an example 👇🏻
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Jay Win
@jaywin
I recently put on some weight and noticed it in the mirror Despite being new to the weight loss market It doesn't mean that the market is unsophisticated The dieting market emerged in 1903. Today, it's one of the most sophisticated markets. With millions of solutions from pills to diet and even injections. Awareness is detached. Market sophistication reflects the 'average' understanding of everyone involved. And there are 5 levels of market sophistication:
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