frameboard

We’re winding down Frameboard 🖼🛹✌

Here’s a thread of our journey, mistakes, lessons, and everything in between—hoping it helps others building in crypto.

5/ Lesson: Solve the right problem for the right user

While cool and fun to build, Frameboard was the wrong product for today’s crypto audience. Active crypto users prefer text-based content, are time-constrained, and mostly driven by speculation. Frameboard was more visual, time-intensive, and lacked speculative elements. We didn't solve a real problem the market wanted solved and built something people didn’t need. Don’t make that mistake—be brutally honest about who your users are, what their behaviors are, and what they truly want.