Product

Phantom is a delightful product

I love the little details like how the ghost is sleeping when the wallet is locked, and then startles awake when you begin typing your password

Crypto products either feel incredibly complex or too spartan. Products that add human embellishments like this stand out so much!

Drop the crypto — just products. It’s cleaner

I really think this is far more the reason for Solana's success than anything else. Metamask is absolute garbage, and Coinbase wallet isn't much better. So typical EVM-chain users' first experience is generally extreme discouragement.