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Jared Hecht
@jaredhecht.eth
Oftentimes, I see founders caught in the trap of looking at a competitor or company that they think has terrific visual design, and they say, “I need that.” So they go and try to find the best design agency out there, or the one the flashy company that just raised $100m used and get on a waiting list and pay $80k-$100k for a full 3 months long brand design work endeavor. Then they relaunch their brand and expect the world to shake and literally nothing happens. Time and money down the drain. But most importantly time and energy. https://jared.xyz/early-stage-brand-design
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Garrett
@garrett
What if your main value prop as a brand is culture and community? Feels like visual design/aesthetic becomes more important in that scenario
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AW
@4949
"I need that" well captured. Brand is important in the early stages but it's the rarely the factor that moves the needle early in. Coopting users in helping build your brand is often dismissed. One of the things I suggest to clients (who have a captive user base or can afford a test audience) is to do a/b testing to see what resonates well holistically aligns with all stakeholders. There's more of a chance that you have found brand ambassadors in your test audience
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Kristin
@nitsirk
I think this is true if your venture isn't a visual thing (tech, ai, etc.), but for me, my brand is a CPG and is all about visuals and storytelling. marketing is literally the first interaction with my consumer.
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Sean
@sean07.eth
As someone who has been through a rebrand I can say this is true. Sometimes your brand is so bad that it’s needed though. It may pay off eventually I just wouldn’t expect it to solve any problems in short term.
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carrrrrlos
@carrrrrlos.eth
Curious, is your take on finding the right early stage dev team for a product in the same 'good enough' category of $0 - $20k?
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