Oh wow, Universal and TikTok have come to a deal! I never thought I'd see the day! 🤣.

VERY interested to know what the agreement entails and how artists will now be compensated...

Oh wow, Universal and TikTok have come to a deal! I never thought I'd see the day! 🤣.

VERY interested to know what the agreement entails and how artists will now be compensated...

https://www.musicbusinessworldwide.com/universal-music-and-tiktok-strike-new-licensing-deal/

CEO of RealNifty.xyz, an NFT marketplace focused on fine art, the physical and digital. Founder of vinylchapters.com .
Host of /musicbusiness

The terms are going to be interesting...and this could create a massive wave of other labels and musicians wanting a better deal with the platform and social channels in general.

Interesting, when US is in the process of banning tik tok ...