Music Business

Oh wow, Universal and TikTok have come to a deal! I never thought I'd see the day! 🤣.

VERY interested to know what the agreement entails and how artists will now be compensated...

Oh wow, Universal and TikTok have come to a deal! I never thought I'd see the day! 🤣.

VERY interested to know what the agreement entails and how artists will now be compensated...

https://www.musicbusinessworldwide.com/universal-music-and-tiktok-strike-new-licensing-deal/

CEO of RealNifty.xyz, an NFT marketplace for physical and digital art. Founder of vinylchapters.com - the stories behind the music.
Host of /musicbusiness

Definitely. I like to criticize the Cartel but this is W for artists overall. Hopefully UMG artists don't get any specific favour but like you said the deal will likely become standard in due time.

The terms are going to be interesting...and this could create a massive wave of other labels and musicians wanting a better deal with the platform and social channels in general.