Music Business

You see a lot of events being canceled these days due to ‘unforeseen circumstances.’

But what does that actually mean?

And when is it just an excuse?

‘Unforeseen circumstances’ can mean a lot - are we talking about an unexpected hurricane or bad planning?

It usually comes down to 3 things:

🔶 Slow ticket sales.

Getting your ticket price right is everything.

Are you charging too much? Is your lineup worth the price? 

Have you researched your date to make sure people are going to be available? 

Many of us try to as much research as we can...but the data in front of us is not the right data. 

Facebook impressions means nothing when it comes to selling tickets! 

🔶 Haven’t read the fine print.

A lot of unforeseen circumstances have to do with licensing and getting the right approvals from governments or city councils, and this is a momentous task. 

If it's not done correctly - organisers may fail to get necessary approvals and have no choice but to cancel.

Live industry veteran in Asia.
Founder; bringing live entertainment on-chain with all-access.io 
 

Great anaylsis of this, it really pays to be careful when organising gigs and assessing what the outcomes could be. Just look what happened recently with The Black Keys...
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