11K on Instagram!

It takes time to figure each platform out.

It’s never been better to be an app that outputs compelling short-form vertical video like our VR videos.

We also got crazy about editing thumbnails this last quarter. It really makes a huge difference.

Congratulations! What does your schedule/process look like? Are you scripting videos or just having fun?

I write code and sometimes stories. jakeacasey.com

My most recent schedule is posting as early in the morning as possible. A lot of our audience is on the east coast.

So I basically make a video the day before and make sure to get it out when I wake up on T/YT/IG.

Then when we have product updates or big news going on in the game, I’ll add extra videos in throughout the day.

So scheduled but with opportunities for spontaneity.

Any insights on what you think does/doesnt work for your audience?

They really love videos in the game more than when we show our IRL faces. They love videos when kids freak out that they’re meeting the owner of the game and I’m taking their feedback.