People don't have short attention spans:

• They finish 3 hour Joe Rogan episodes
• They binge 14 hour shows

They have short *consideration spans:* they must be hooked quickly.

Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.

Julian Shapiro

🤔 
https://x.com/Julian/status/1894458657460687095

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on one hand, podcasts and sitcoms dont require constant attention

on the other hand, i think "people don't read/people have short attention spans" is a dumb reason not to create the content you want. the people who value it will still find it and engage

True, but it was a trust exercise to convince someone to turn on that show or podcast in the background. They were convinced at some point, but not likely in the intro of a podcast or show