Humankind Candles

I've been thinking about lead magnets for in person events for /humankind and I think I'm going to give away $5 gift cards instead of a discount. Here's why: 
- The mental model of a gift card is better for customers instead of discounts, because there's usually pressure to buy in XYZ timeframe with discounts. 
- People feel like they want to use up gift cards no matter what the price is $5, $10, $2 etc. 
- The $5 gift card is actually a lower discount that I would normally give (think 8% off instead of 10% off) 
- I collect email addresses and push them through a funnel to purchase if they don't convert immediately. If they do, hey, 8% discount. I still make a bigger margin. 

A national sporting goods store does this but they give away $30 gift cards instead. So I think I will do this too.

🕯️they/them, candlemaker at https://humankind.place

I think giving away $5 gift cards instead of discounts for in-person events is a smart idea. It creates a better mental model for customers and encourages them to make a purchase.