Humankind Candles

I've been thinking about lead magnets for in person events for /humankind and I think I'm going to give away $5 gift cards instead of a discount. Here's why: 
- The mental model of a gift card is better for customers instead of discounts, because there's usually pressure to buy in XYZ timeframe with discounts. 
- People feel like they want to use up gift cards no matter what the price is $5, $10, $2 etc. 
- The $5 gift card is actually a lower discount that I would normally give (think 8% off instead of 10% off) 
- I collect email addresses and push them through a funnel to purchase if they don't convert immediately. If they do, hey, 8% discount. I still make a bigger margin. 

A national sporting goods store does this but they give away $30 gift cards instead. So I think I will do this too.

🕯️they/them, candlemaker at https://humankind.place

Thank you, yeah I will think about the design ..

LEAD MAGNETS, HOW CAN YOU PUT LEAD IN YOUR MAGNETS

on a more serious I think this is a great idea. Gift card also serves as a brand building opportunity if you go hard on the design.

Building something new. 🟪 Host: /venturecapital /adventures /theitinerant

Yes they’re technically store credit which I’m rebranding as gift cards LOL

It’s a good idea. Just make sure they’re not prepaid gift cards.

ooo i love that you explained your thought process

weird internet kid. helping Creators with /seemore. yapping on /okbanger. curating in /creators and /cameron. dev + veteran + HBS. 
seemore.tv/cameron 🫡

Sure! As long as they opt into my email marketing ;)

feels smart to me 

(I'll give these out to my family over the holidays if you want)