Jeff Feiwell
@hyper
By the end of the decade Google will be a marginal player in search
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Jeff Feiwell
@hyper
There will be 3 new search channels that catalyze this: 1 - verticalized search engines, e.g. shopping searches start on Amazon 2 - channels that have distribution and layer on search, e.g. TikTok; many stating their search is better 3 - novel containers for indexing that are > backlinks, e.g. Reddit; soon to be FC
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Jeff Feiwell
@hyper
PageRank is exceptional at general search but it's clear the signal for webpages now pales in comparison to new containers that are primarily carrying ugc The new channels are not mutually exclusive. Many will have distribution in addition to better indexing And I am not holding my breath for Google to respond...
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Connor McCormick ☀️
@nor
I don't even think they use anything you could still recognize as PageRank anymore. There's a reason they purchased an ml company for half a bil in 2014
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Taichi
@taichi
Hmm not sure where the line between user generated content and commodified contents that appear on google already though. It definitely needs to integrate the users’ pre-existing social/knowledge graph to combat SEO spams and generic content.
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nnh
@nnh
One counterpoint is YouTube’s popularity as a search engine with a video/UGC-based corpus. Effectively #2 globally and in some emerging markets where apps>web (eg SEA) it’s actually the preferred entrypoint for search amongst younger users. “How to x” is one of the most common query types, etc.
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