The most reliable way to get attention online is to leverage negative emotions, which are stickier than good ones. But this runs counter to existing in community, which needs etiquette and decorum from all participants to function. And so therein lies the tension

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

Our  brains are conditioned to notice outliers. That’s pretty much the main job. 

Everything normal? Great carry on.

Something weird or unusual? Like a rustling in the bush? Pay attention!!!

Great on the savannah, terrible in social media where worst takes get most attention.