Founders

Early wins drive stickiness

Users who win their first game on chess.com makes them ~3x more likely to continue playing vs. losing their first game

This insight applies to crypto apps: give users their first $ win quickly and they'll stick around

Consumer Lead at Monad, prev Cofounder at Llama

True this... Even in business you need to give quick wins first

not sure about the quality of such retained users if their win was the $ reward - make sense though if you are DeFI / finkncialised use case which is most of crypto today..

Onboarding is cool, but rewarding early is retention alpha.


so basically, give 'em a taste of the sweet cash early, and they'll be hooked like it's their morning coffee, huh? brilliant strategy, captain obvious!