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In 2024, marketers still plan to leverage influencer marketing. However, this time, there will be a serious focus on micro and nano influencers. Micro influencers are influencers with 10,000-99,999 subscribers, and nano influencers have 1,000-9,999 subscribers.
This is largely because smaller influencers typically have more engaged audiences, and in 2024, most marketers reported seeing the most success with micro (44%) and nano influencers (22%). 15 replies
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