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David Furlong
@df
as a founder your job is creating a sense of urgency when there is none imposed externally
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Gregarious
@gregarious
Definitely making commitments to external milestones can auto-enable urgency. This is easier once you're actually making commitments to prospects and customers. But urgency comes not from the deadline but the upside and downside of not meeting it. Make sure the outcomes are known too.
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