
Shivaji
@grabby
0 reply
0 recast
0 reaction
4 replies
5 recasts
56 reactions
5 replies
12 recasts
84 reactions
24 replies
66 recasts
338 reactions
1 reply
2 recasts
15 reactions
warning: long read, personal POV
i worked for years with brands, celebs, banks, investors, and foundations. i know how powerful brand marketing is in building trust and community.
and as someone whose family, friends, and daily life don’t touch crypto (despite my best effort), i’m painfully aware of how bad crypto’s brand is.
if you’re thinking “only XYZ is cringe,” hate to break it to you: to most people, there’s no difference between ethereum, solana or base. to them, it’s all just crypto.
no amount of “man on the street” tiktoks, memecoins, or cypherpunk storytelling is going to fix that.
i’ve been in crypto since 2018, and the most consistent thing i’ve seen convert skeptics into believers is simple: trusted humans.
people change their minds when someone they trust shows them something they care about.
maybe i’m wrong, but i still think the best way forward is what’s worked for every other network: good humans onboarding other good humans.
it’s slow until it’s not. 40 replies
38 recasts
306 reactions
0 reply
6 recasts
25 reactions
19 replies
14 recasts
123 reactions
7 replies
8 recasts
96 reactions
1 reply
3 recasts
9 reactions
2 replies
6 recasts
52 reactions
20 replies
50 recasts
311 reactions
0 reply
2 recasts
3 reactions
11 replies
31 recasts
58 reactions
0 reply
5 recasts
14 reactions
12 replies
26 recasts
133 reactions
2 replies
13 recasts
80 reactions
1 reply
2 recasts
8 reactions
90 replies
76 recasts
440 reactions
0 reply
1 recast
1 reaction