It's evident that alternative store-of-value is >90% of the demand driver for the crypto industry, and arguably the only demand driver for its dominant asset - BTC. 

Yet, it seems there's very little investment in improving this dominant usecase and biggest success story. BTC remains a ticking time bomb, and aside from BTC & ETH, most crypto assets are high inflation dumpsters (literally, for VCs).

Tangentially, all other value accrual mechanisms in crypto should be minimised to remain competitive with non-crypto solutions

Fees, commissions, margins, and yes, tokens, all of that needs to tend towards zero

Tokenless, governanceless, intermediariless, non-profit protocols are the true USP

PS: only applies for valuable 3-5 usecases where strict global consensus is useful, for everything else non-crypto is simply better

there might not be many use cases but a smart contract requires no own server this can be cheaper. The global consensus is then necessary only for scaling, which might seem strange, but not all apps require high TPS. Very low for most NFTs, but still globally accessible. Different kind of scaling. So it might be the opposite, not value or any kind of "digital money" but small apps or parts of apps.