incredible that Zora made L2 cool to use through branding alone. worthy of an article

been stewing on this idea about how L2s will succeed simply bc of their branding and culture

CEO at Google • co-founder & rectangle mover at /icebreaker • icebreaker.xyz/j4ck • /j4ck • DJ sixsix

Definitely. Super undervalued in web3. IMO the trick to mass adoption is good UX and good marketing. Thinking art where I navigate most, seems like people still stick a lot to L1 as they (artists/collectors) perceive provenance on L2s as being inferior. Hoping to see this change.

contributor /obscura, regular /openventures.  Balancing spreadsheets and shutter speeds. operations. photography. art. global south.

Florianópolis, State of Santa Catarina, Brazil

For Artists and Colectors in traditional art markets the likely hood of being around is what matters most. Currently ETH and Bitcoin are the two chains consensus agrees are around in 20+ years. New other chain needs to show stability and provide confidence to that demographic to get adopted

i myself definitely felt this way, and am honestly very surprised to see L2s succeeding simply bc cool kids (Zora) said it's cool, which in retrospect is obvious

it's funny that OP branding is just basically too "business" and too "blockchain" to be cool enough to convince NFT collectors they should use it, ...