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Chiming in as someone who worked on this at Lyft until 2022
Take rate is actually low, like 10%. That’s why Uber/Lyft aren’t profitable
This is take rate over all driver expenses though. Per ride, it’s highly variable
That’s because most of your fare goes towards incentives to get drivers on the app, on the road, and at the right time and place
Eg. A $15 bonus to do 3 rides in the evening downtown, or a $1000 bonus for new drivers to sign up and do 100 rides, a $5 bonus for driving to an area we expect will have lots of riders soon, etc. such that when you call a ride, there’s a driver nearby
Still, 25% of your fare is quite low, we had limits on this at Lyft 2 replies
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