marketer: shouldn't our budget go towards something sustainable that gets us users?

founder who just approved thousands $$ on KOLs that’ll get <0.5% engagement:

building galacticcrew.co - organic growth for consumer crypto // prev cofounded in gaming // transhumanist, explorer & /fountainpens

😂 while i in general agree with the sentiment behind the meme, the only way towards viral growth is hard core influencer collabs & continuous push through it. KOLs today carry the badge of trust & influence, especially the micro regional ones..

Trick is how not to pay them upfront when doing this.