Design

@base logo simplification study. How simple can it be to still be recognisable?

On-chain creative + graphic designer with extensive experience in advertising.

Vilnius, Vilnius City Municipality, Lithuania

There is this trend of pixelated icons bothers me a lot. In this case, it’s fine because it’s a logo, but when you start adding this kind of icon or graphics into a design, the cognitive load skyrockets (imho)

art + design + code + dad x2 — https://linktr.ee/em_pasin

I don't necessarily agree, but i get what you're saying. I LOVE pixel aesthetics but it has to be used at the right time and in the right place, not just everywhere everytime :)

correct, that’s what I was trying to say

ATL raised. 🐦‍🔥 // Design, music, coffee, bikes, community. //
Designing at @decentdao

I see it’s still a pixelated D. Maybe it was an even more pixelated version? But yeah that’s the point.

Our original logo was a pixelated ‘d’. It was fun to use for the first couple of years but as our brand evolved it really started to stick out in every design in a bad way.