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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Matthew
@matthew
I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.
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Matthew
@matthew
but to answer your questions... 1. for users: it's the best place to meet, talk to, and read discussions from people who are interested in the same topics and communities as you. for app builders: solve the cold start content problem, build hooks into another app ppl check often, and create a mini social network around whatever you're building. for channel owners: build your community outside the control of any one platform or government, easily monetize, and build mini-apps / experiences around that community with an open data set / api. 2. ppl use social networks to solve different needs. I "use" twitter to read the latest tech gossip and political BS. But I still use Farcaster because it's friendlier and that's where my friends are. Both can co-exist. 3. Market /djs to every pro dj who wants a forum to discuss with other djs. market tabletop to board game enthusiasts. market gardening to gardeners.
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Dan Romero
@dwr.eth
1 & 3 > for users: it's the best place to meet, talk to, and read discussions from people who are interested in the same topics and communities as you. Is it though? Why is it better than subreddits today? If I'm interested in a topic, why is the Farcaster channel better for me as a consumer right now than an active subreddit?
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Matthew
@matthew
- feels more like a community, where ppl actually know each other - reddit feels weirdly pseudonymous, the UI is not conducive to making new friends, and also doesn't feel mobile native (like fc) - (at least in theory) other apps built around that core experience that make it more interesting / fun take tabletop... an elo rating and leaderboard for every board game and gamer is a really cool idea, and not something you can do on reddit.
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Dan Romero
@dwr.eth
> community That works for existing people? How do you scale adding thousands of new people every day and still make it feel like a community?
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Matthew
@matthew
I don't think communities scale like audiences do. Larger is not necessarily better. So IMO it has to be scaling a flywheel for creating communities and growing them to whatever size is right for each one.
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iSpeakNerd 🧙♂️
@ispeaknerd.eth
I don't know you can really. Need under 10% new people in order for established norms to stay relevant (at top of minds) Community is network of relationships with shared context but context is developed in minds independently and only at the speed of intersection In other words, throw a bunch of randos together and we devolve to lowest commons denominator bc that's what we can understand. It takes a core to establish and enforce norms as new folks join on so that they acclimate to what already exists rather than diluting the pool Same issue in startup culture at high growth
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Samo
@samo.eth
How did crypto projects scaled? How did NFT projects with 10-100k users in discord? Community management, part of the marketing department 👀
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