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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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christin
@christin
so...what does 2) cozy corners actually mean? crypto + another interest/identity, and not interest/identity standalone? I kind of get what you mean in that all my invites to creators never stuck except for @charliedbecker who has pre-existing crypto interest and knowledge
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Dan Romero
@dwr.eth
We haven't figured that out yet, tbh :)
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christin
@christin
I hypothesize that if merkel team / devs here make “content creator legos” then they will come also
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Dan Romero
@dwr.eth
example?
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christin
@christin
using actual lego as an analogy pieces of lego: audio/video creation tooling, more flexibility in upload formats (lengths, file types), ways to leverage existing social graph from other platforms but many won't be motivated to build unless they have seen examples of completed lego sets (i.e. monetization strategy and tactics) therefore those who are most disenfranchised by current social platforms would be most motivated to move here and set up shop
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