Content
@
0 reply
20 recasts
20 reactions
Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
71 replies
57 recasts
572 reactions
christin
@christin
so...what does 2) cozy corners actually mean? crypto + another interest/identity, and not interest/identity standalone? I kind of get what you mean in that all my invites to creators never stuck except for @charliedbecker who has pre-existing crypto interest and knowledge
1 reply
0 recast
7 reactions
Dan Romero
@dwr.eth
We haven't figured that out yet, tbh :)
1 reply
0 recast
2 reactions
christin
@christin
I hypothesize that if merkel team / devs here make “content creator legos” then they will come also
2 replies
0 recast
1 reaction
Dan Romero
@dwr.eth
example?
1 reply
0 recast
0 reaction
casslin.eth
@casslineth
what content creator legos u think they need?
0 reply
0 recast
0 reaction
