Founders

Consumer social products and marketing

1. Marketing creates 1) awareness and, hopefully, 2) demand to sign up

2. For nearly all consumer apps, ~50% of new sign ups never come back to the app after the first day! This declines over the next 30 days to get to a measure of day 30 (d30) retention.

3. Ideally, this decline curve “flattens” (i.e. asymptotic) or even “smiles”. This means you have a retentive product and you can measure $X spent turns into Y downloads and into Z sign ups and into A retained users.

4. However, if your product does not have a retentive curve, then all spending will do is make metrics go up for a bit and then air will slowly come out of the balloon.

5. Retentive social products work because their core value proposition and product / functionality / features creates long-term retention. Exceptional products do that and have a viral growth component (k-factor).

6. So before spending time and money marketing, be sure you have a product that benefits from the marketing.

Related

Growing a consumer social network vs. a DeFi protocol vs. an L1 blockchain vs. an L2 blockchain require different strategies and tactics. 

Some overlap, but you’re optimizing for different things.

Founder of happyrudy.com | Nail polish • Beauty • Entrepreneurship • Pop culture

Why would they choose Farcaster if leaving X / Twitter?

Is there any data or room for research to see if people leaving Twitter has impacted Warpcast’s numbers? Maybe there is an opportunity there? (I am biased though because that is literally my story on how I joined WC)

very true. growth is a unique thing and is bigger than marketing in many cases. this is one of my favorite lectures on the topic, aligns closely to your original post.

very true. growth is a unique thing and is bigger than marketing in many cases. this is one of my favorite lectures on the topic, aligns closely to your original post. https://www.youtube.com/watch?v=URiIsrdplbo