People misunderstand how to market and build brands in crypto cycles, particularly among consumers. It's hard — the market drives the attention. You can't really control your own destiny with regard to growing users or reaching new audiences beyond the crypto natives who are leaned in right now. What you have to learn to accept is that you have to build right now for when the stadium lights come back on in the future, so you can ride the wave and grow then. That's the only thing you have control over.

I’m the CMO at Haun Ventures. I love the internet.

Would love to hear how you think about building a brand today for the incoming wave! 

Where would you balance it between attracting existing crypto natives vs positioning it for newbies coming in?