What about transactions per wallet? Continued engagement > one-off interest.

Explaining complicated things in simple words. Contributor to blockchain newsletter project: https://www.blockswithbenefits.com

Ok, fair point. I guess it depends on the application as well, doesn’t it? Makes sense to get a lot of attention though, especially for anything with a B2C focus.

that's important, but the more people opted in with wallets, the easier and more reasonable it is to build interoperable experiences that will eventually make them active.