It's difficult for me to imagine a worse use of a $12m purchase.

leader • reader • taco eater • fly eagles fly • /whiskey • /nativefun • previously addepar, linkedin • https://nf.td/derek

for the record, i think it's a good domain. 
i don't mind the purchase. 

i think it's a good idea. 
i don't mind the product. 

but this is the best website they could come up with?

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

For sure - like I said in replies, I think it's a good product idea and domain. I don't hate the domain or product.

but that site is something

I know the landing page looks busy, but they really are the CPG sweetheart right now. All my friends in CPG love icon lol

wait $12m was for the domain or the site build?

it's actually a good site, not a good design