Should we rebrand Warpcast to Farcaster?

We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. 

We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.

maybe it was a mistake marketing warpcast features on the farcaster x account?

how about applying some product led protocol development energy to marketing as well?

feels like the rebranding is a shortcut for better short term conversion at the cost of neutrality and other higher order effects that are unclear

in this case we’d see a bunch of people complaining about how Warpcast just wants to capture value themselves and this should instead be acruing to the protocol

feels like most of these questions are damned if you and damned if you don’t

Building @warpcast and @farcaster / dad / like to read, cook, ski, code

my take on the rebrand: do since it's a net benefit for everyone

splitting was a good idea but it should've been the protocol that got a new name rather than the app

this was the mistake, it doesn't make sense to build brand awareness and then assign it to a protocol that user's cant download and use

rebrand fixes

yea agree, mistake was building brand awareness and then pointing it at protocol and not an app

yea agree, mistake was building brand awareness and then pointing it at protocol and not an app

https://warpcast.com/deodad/0x42fc4326

i'm assuming the value you're referring to here is protocol brand awareness which should only really important to developers and imo should be marketed separately as such

value will still accrue to the protocol in terms of users and social liquidity, which is much more important imo although probably debatable