are "users" a correct metric for consumer crypto? what others?

Bunches

A lot doesn't change. How we think about this at /bunches:

• Active wallets (defined by transactions on app)
• Non-tokenized retention (if you have to pay users, they're not retained)
• NPS & qualitative feedback
• Time-in-app (crypto or not, you're competing)
• Transaction volume (for network economies)

Users sounds so cold and impersonal. Customers at least a bit more warmth to it.
Really, whatever term makes someone feel like a human is a step in the right direction

Vanity Metrics #1

WALLETS ≠ USERS

https://zora.co/collect/base:0xd95584e9c09c6ec81da3713ba8e44ce0e255bfcc/1

I get frustrated with its misuse!

https://warpcast.com/nuconomy.eth/0x8246fe43

For onchain, active wallets, transaction velocity & volume, and accumulation are potentials. 

Cohort analysis is likely beneficial. E.g 1000 dust wallets are less valuable than  1 stacking one. 

But context is key as I’m sure you know.