Farcaster

“Farcaster should do marketing”

1. What would you market?

2. To whom?

i think it's quite complex since social media doesn't necessarily target a single audience.
speaking for myself – i've known twitter because of other sources referencing it everywhere: youtube, telegram, instagram etc.

i believe it should be a long-running SEO game to attract more organic traffic.
SEO expert should be able to analyze such. Might onboard a friend of mine who's an expert in this field and can analyze keywords/links etc.