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Sumil
@sumil
Is it still a good idea for an early stage startup to build a podcast as a brand positioning lever? Considering the crowded market, the amount of effort it requires, and of course the flat yields in the early days?
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Njal
@cryptonjal
It's depends... if you take Macroalf/The Macro Compass for example it worked out pretty well, but he had something to offer that no one did: macro learning material. So, at least, focus on the unique selling point of your podcast, but there could be other tradeoffs to make, resources are always limited.
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