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kbc
@kbc
Quests made web3 grow. But they got a bad name. But that doesn't have to be the case. I'm excited for AMA008 this Friday with @apurvkaushal, founder of Intract. Apurv is helping web3 companies distribute incentives intelligently via a data & identity network of 500k monthly active users. Curious about how to do quests, airdrops and incentives right? Go and ask a question by replying to this cast!
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dawufi
@dawufi
most successful growth strategy so far?
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Apurv
@apurvkaushal
B2B 1. affiliates, worked like magic for mid market 2. For enterprise- it is account based marketing coupled with regular BD touch points B2C 1. Influencers / KOLs - key being not to pay them but build long term relationship by sharing alpha of communities launching on us . Compounds crazy with in built referral loops & permissionless payments.
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Chinmay 🕹️🍿
@chinmay.eth
What do you mean by "key being not to pay them but build long term ..." Examples?
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