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McBain
@mcbain
Today's HumpDay AMA is featuring @berk! OrangeDAO has backed more Farcaster founders than anyone & Berk has had a long career in his own right! Ask him questions here! ⬇️
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Chinmay 🕹️🍿
@chinmay.eth
hey @berk what's your GTM advice?
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berkozer.eth
@berk
It really depends on the project, e.g., B2B vs. B2C, early vs. late, etc., making it hard to give a one-size-fits-all answer. Focusing on my founder journey, though, it took me a while to understand the importance of psychographic segmentation instead of basic demographics. Once I started defining customers this way, it became much easier to think creatively about how to acquire them and come up with highly efficient growth hacking techniques.
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Chinmay 🕹️🍿
@chinmay.eth
What would be the best resource to learn more about that?
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