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Cheryl Douglass
@cherdougie
on killer wedges... a "wedge" is a tightly defined market segment that a startup aims to dominate as a springboard to a larger market - Killer wedges let you test your product and gather early data and learnings relevant for growth - Opposite approach: trying to be all things to all people. - Crypto Twitter is a poor wedge due to scattered attention - Focus on the intersection of crypto-comfortable individuals and your specific user persona - Ex: Socially-ambitious consumer crypto projects targeting college campuses for viral growth. College students create viral networks with close geographic proximity, constant social interactions, and high-affinity to related user groups - Use wedges to gather learnings and build a long-term strategy. - Stay adaptable https://www.nfx.com/post/finding-your-killer-wedge
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Biji
@biji
ufff... thanks for sharing!
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longsolitude
@longsolitude
I think wedges should not be generalized in broad strokes as it’s done in this article. Wrote my own version of this a while ago: https://zeeprime.capital/wedge-is-the-founder-s-edge
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