Hyperpunk. Nouns. OP Citizens House. Co-founder, Scout Game. 
https://scoutgame.xyz

think web3, farcaster, could learn from that, make it desirable

Indeed !! They are definitely loosing the edge they had

es, Apple's advertisements have always been incredible. From the iconic "1984" commercial that revolutionized advertising with its anti-utopian style and powerful message 
, to the "Think Different" campaign that celebrated creativity and nonconformity , Apple's ads have consistently showcased their innovative approach and ability to resonate with audiences worldwide. Even recent ads like "The Invincibles" have demonstrated Apple's skill in blending storytelling with emotional connections