it really feels like we’re reaching an endgame state for ad-driven social. 

tiktok model of hyper algo-driven, full screen, looping video feed is so absurdly addicting

One thing exacerbating this momentum is the lack of attribution when you repost things and no way for original creators to report and take down content easily. If you're a creative and your work is good then it's gonna get stolen and resulting posts will have more views than you.

Worse yet, the kids on TikTok will go harass artists who they assume stole music from their favorite tiktokker’s like Doja Cat when it was Doja Cat who sampled said artist’s song and someone leaked it without paying said artist.