This is the most-subscribed-to female streamer on Twitch.

Ironmouse is a V-tuber.

At a ballpark $10 a sub, her 172K subs are grossing $1.72M a month lol (split with Twitch) and I really don't think that any of us are gonna be able to predict how tastes change over the next decade.

This is the most-subscribed-to female streamer on Twitch.

Ironmouse is a V-tuber.

At a ballpark $10 a sub, her 172K subs are grossing $1.72M a month lol (split with Twitch) and I really don't think that any of us are gonna be able to predict how tastes change over the next decade.

https://www.twitch.tv/ironmouse

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Well, taste is important. But I think if we dig deep into the reasons certain folks grow and sustain influence, we’ll find pretty deep and convincing reasons rooted in human psychology. 

When I’ve done this for content/brands whose popularity seems surprising on the surface, things become more clear…

Recovering Film Studio Exec l Psychology Nerd l Strategy Muse l Brand Builder l Also, “Culture eats strategy for breakfast.” - Peter Drucker   JoinSavvyAvi.com

Go on 🧐 I want to know all about this!

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It’s kinda complicated. I’ll think on how to explain it more clearly but when it comes to these things, there’s always more than meets the eye. And the reasons although simply human and emotional are burried under the baggage of assumptions, our ideals of fairness & our judgement.

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