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JC🎩
@jonathancolton
The Fallacy of "Products Selling Themselves" No matter how innovative or high-quality a product is, the belief that it will "sell itself" is a dangerous fallacy. Many founders fall into the trap of believing that great products sell themselves, but this is a fallacy. While a strong product is crucial, success depends on much more—strategic marketing, timing, and understanding customer needs. Founders often assume that the quality or innovation alone will generate buzz and sales, but without proper promotion, even the best ideas can get lost in the noise. A well-thought-out go-to-market strategy is essential to capture attention, build trust, and convert interest into sales. Ignoring this can lead to a great product gathering dust, rather than thriving in the marketplace.
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@brixbounty
Least favorite part of running a business for me, and we would undeniably be more ‘successful’ if I spent time and money marketing. Been happy enough just operating on cruise control for a long time… our product sells itself yet no denying business would ultimately be better positioned with more effort. Swallows the truth.
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@jonathancolton
We all swallow the truth my brother. Artists/entrepreneurs like @bay-photography mentioned earlier in the thread, wear many hats. So which hats are the most important? Because inferior products often outsell their competition with better product. For a while now, I have been thinking that small businesses and nascent startups could use some "distribution support" that matches their scale/budget. This is an overlooked category because they spend the least amount of money. I'm not sure what does the job yet, but my gears are turning.
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@brixbounty
In the small ag space the best salesfolk often build their consumer bare quickest. Would imagine this is doubly true for any online sales not tethered to a physical location. Although those fast out the gate, aren’t always the ones who win in the end… yet you need enough runway or other sources of income for the slow burn.
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@jonathancolton
100% Have you ever experimented with a subscription based model? Does that work in your space?
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@brixbounty
Yup we’ve run a CSA - community supported agriculture program since 2010. Early on it was our primary outlet. Over the years we’ve shifted a majority of our sales to our farmstand. Still run a small ~60 family CSA. It’s great for cash flow in January and February. We also have done newsletters and they’ve been very well received over the years. I think building relationship with your customers through the written word is still under utilized overall. Imagine for the right audience sharing your story could be a big driver of connection for artists.
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JC🎩
@jonathancolton
Love this! "I think building relationship with your customers through the written word is still underutilized overall. Imagine for the right audience sharing your story could be a big driver of connection for artists." ...and businesses! You're wisdom impresses me.
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