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The Fallacy of "Products Selling Themselves"
No matter how innovative or high-quality a product is, the belief that it will "sell itself" is a dangerous fallacy. Many founders fall into the trap of believing that great products sell themselves, but this is a fallacy. While a strong product is crucial, success depends on much more—strategic marketing, timing, and understanding customer needs.
Founders often assume that the quality or innovation alone will generate buzz and sales, but without proper promotion, even the best ideas can get lost in the noise.
A well-thought-out go-to-market strategy is essential to capture attention, build trust, and convert interest into sales. Ignoring this can lead to a great product gathering dust, rather than thriving in the marketplace. 3 replies
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