brypto

If you launch a token as a marketing stunt, you attract the worst cohort of potential users (low retention PnL oriented mercenaries)

Congrats, now your brand is reflexive

Extremely bearish anyone trying to parlay memecoin attention into meaningful customers

Venmo founder launching a new app called jelly and endorsing this coin. 

Viral marketing stunt. 

All of crypto (young wealthy educated demographic) will know that an app called jelly exists tomorrow. 

The rules to the game are changing right in front of your eyes.

Venmo founder just further proved crypto's killer use case - token marketing &gt; traditional ads. Launch a token, and suddenly the entire crypto demographic (young, wealthy, educated (sort of)) knows your product exists overnight. No Google/Meta/influencer spend required

instead…

Cheryl Douglass

If you launch a token as a marketing stunt, you attract the worst cohort of potential users (low retention PnL oriented mercenaries)

Congrats, now your brand is reflexive

Extremely bearish anyone trying to parlay memecoin attention into meaningful customers

https://x.com/cherdougie/status/1884825341400698969?s=46

Though maybe different depending on what type of app or project it is.

Think the visibility for this is worth something.

As long as you’re not giving equity away with such a launch.