brian is live on unlonely pfp
brian is live on unlonely
@briang
DAUs feel like a web2 metric. seems like viewing users as all the same made sense in the ad model where a view was a view is a view. but with all this identity data/access to wallets txn history and balanceOfs in web3, you can rank users by a lot of things from the app level. how much ETH do they own? How many NFTs etc
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brian is live on unlonely pfp
brian is live on unlonely
@briang
worth noting that I am still optimizing for DAUs and will continue to do so but feels like it’s a pretty outdated stat
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Jonny Mack pfp
Jonny Mack
@nonlinear.eth
cope
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Nicholas Charriere pfp
Nicholas Charriere
@pushix
Most big web2 companies have a deeper core metric than DAUs. In adTech its often something along the lines of "susceptible to click ads and convert". That metric internally carries a lot more weight. So in essence I agree with you completely, but I don't think it's a new web3 thing. DAUs not that useful on their own.
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katherholt pfp
katherholt
@katherholt
may I offer: - richest in shitcoins - richest in NFTs - biggest loss of net worth from 🐂 to 🐻 - best NFT flippers 🐬
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NoYore pfp
NoYore
@noyore
Yat Siu covers this with Punk 6529exactly this @ 25:44 https://youtu.be/RKhCxPOvy78
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moreReese pfp
moreReese
@morereese
we need more metrics that give us insight into dynamic quality. As you indicate, on-chain public data allows us to get a lot more granular here.
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Serg 🎩🔵⛓️✈️ pfp
Serg 🎩🔵⛓️✈️
@serg
Even more interesting would be ranking of reputation or social/influential score of the wallets (not just their balance and the price of the NFTs they own).
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Jun Gong pfp
Jun Gong
@jun
yes - so if we want to rank dapps, a mix of how many users with high onchain value (how many eth / nfts do they have) + social signal (social media mentions etc) + community activity might be a better metric
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Aman Dhesi pfp
Aman Dhesi
@aman
Hate to break it to ya my friend but the data that google and fb have on you is a lot more nuanced than anything a wallet holds. All users are definitely not the same from the FB ads ranking systems’ perspective!
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Ben  - [C/x] pfp
Ben - [C/x]
@benersing
@perl web3 advertising
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Eli pfp
Eli
@eq
@jmj wrote something about this
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Ben  - [C/x] pfp
Ben - [C/x]
@benersing
So true. And social tokens add another element of nuanced consumer insight.
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daniel pfp
daniel
@pcdkd
aren't those metrics only interesting (or worth optimizing product for) if a) that's the goal of the product, b) you're influencing those numbers?
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Alex Kremer pfp
Alex Kremer
@axk
@perl
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