DAUs feel like a web2 metric. seems like viewing users as all the same made sense in the ad model where a view was a view is a view. but with all this identity data/access to wallets txn history and balanceOfs in web3, you can rank users by a lot of things from the app level. how much ETH do they own? How many NFTs etc

worth noting that I am still optimizing for DAUs and will continue to do so but feels like it’s a pretty outdated stat

It’s not outdated at all. Nor is it tied to the ad model.

That someone registered for your website happens to own 100eth is irrelevant.